MISSION STATEMENT

B Justin Bass was born and raised in Dallas, TX, and grew up playing nearly every sport, including bowling. During his sophomore year at Texas A&M University, he was selected as the honorary “12th Man,” which goes to the team’s top walk-on player. By his senior season on the A&M football team, he earned a full-ride scholarship. While this same season left B with two torn labrum, unable to pursue his goal of going to the NFL, he ultimately made a triumphant recovery.

It took two back-to-back surgeries to correct his shoulders, leaving him idle for three months and at the heaviest he’s ever been. With the help of his brother, he found his way back to the gym and lost 30+ lbs in the following months! During this process, he found a true love for movement and pursued a multitude of athletic interests. 

He participated in American Ninja Warrior training, rock climbing, bodybuilding, and most recently, marathon running. In his former sales role, his motivation for giving coworkers fitness advice eventually transformed into a passion for coaching.

In 2020, he found his start as a fitness coach at a holistic health gym, where he learned the foundations of functional movement. The following year, he joined the I AM LIFTED team of trainers and helped create the BEST FITNESS BOOTCAMP in Dallas. Now in 2022, B wishes to bring all his knowledge of movement, nutrition, and lifestyle to the virtual space through JUST B BETTER.